Relationship marketing - case of Tesco Dissertation

Relationship marketing - case of Tesco - Dissertation Example It is evidently clear from the discussion that the relationship marketing is the form of marketing where the firms emphasize more on customer satisfaction and customer retention rather than pushing the product. The companies are rather taking a pull strategy for developing new product and acquire the customers. When a company has good relation with its customers then the customers will become loyal to the company and that will help the company also acquire new customers. In the era of globalization the competition between the firms are intense, and for retaining the market share the companies need to develop some innovative strategy of marketing so that the customers become more attracted to their products. When a company is trying to push the products then the customer might loss attraction for their products because the products of the concerned company may not be meet the customer requirements. The customers may shift their attention to any other brand where they can get the produ cts as per their requirements. As a result the revenue of the former company gets affected as well as their profit. So for retaining the market share the companies should stop using the push marketing strategy, instead they need to use the pull marketing strategy. The companies should consider the customer requirements with the most importance, and for become the market leader the companies should develop a good relationship with the customers. ... They have to face the political challenges of different countries and competition from the local competitors. The opportunities of the local competitors are that they can develop the relationship with the local customers easily where it is tough for the multinational competitors. The local companies can understand what the customers want as they are operating in the same country. But the companies which are operating globally they need to understand the local customers need for generating revenue and profit from the country. The requirements of the customers differ from one country to another. The companies need to understand the customer requirements of different countries for generating profit from that country. For knowing the customer requirements the multinational companies need to conduct the market research in that particular country. Through the marketing research processes the companies can come to know about the customer needs, the customer also feel that the company is try ing to utilizing their responses. Through these processes the companies can come close to the customers, the relation between the customer and the company get improved. For achieving the sustainable market share and gaining profit the companies need to make some long term strategies. The customers are the main stakeholders of the company. The customers naturally obtain for the company where they can get maximum value in a relatively lower price. The customers expect that the product will obviously meet their basic requirements and as well as they can get some more benefits from that product. The customers will go for the brand where they can get maximum benefits after meeting the basic requirements. In this report

Adult and Juvenile Justice System Research Paper

Adult and Juvenile Justice System - Research Paper Example The criminal justice system, in U.S, occurs as a system of activities and institutions that ensure social control. Criminal justice systems function to deter or mitigate the activities of criminals besides sanctioning law violators. These systems achieve these objectives through various strategies such as punishment, rehabilitation and criminal penalties. These criminal justice systems play essential roles in safeguarding the life and rights of the violators. These systems ensure that criminals do not face abuse from investigative and prosecuting officers. The American Judicial System has two divisions that serve criminals according to their judicial requirements. The Juvenile Justice System developed from the criminal courts systems 100 years ago (Harr, Hess & Orthmann, 2012). This separation was motivated by the goal of diverting juvenile offenders from the excessive and sometimes disparaging punishment of the adult criminal court system. The Juvenile Justice System encourages reha bilitation instead of punishment. The juvenile and adult criminal justice systems disagree in several ways. Comparison and contrast The Juvenile Justice System focuses on the juvenile in need of assistance instead of the act that brought the juvenile before the court. Juvenile criminal courts occur in an informal setting with the judge having discretion. In the juvenile system, the judge should act in the interests of the juvenile. As a result, the system does not have provisions for trial by jury, rights to know charges and right to an attorney. Additionally, the juvenile court proceedings are usually inaccessible to the public. Furthermore, the records of the proceedings are kept confident to reduce interference to the child’s rehabilitation and reintegration in the society. The language used in these courts underscore the differences between the court systems (Harr, Hess & Orthmann, 2012). It is essential to note that juveniles are not arraigned with crimes but with delinq uencies. Additionally, juveniles are adjudicated as delinquents though they are not blameworthy. The juveniles are also not sent to correctional or prison facilities, but to reformatory and training schools. The Juvenile Criminal Justice System has led to tensions between social control and welfare. This arises because of the system’s focus on the interests of the juvenile and incapacitation, punishment and the protection of society from criminal offences. There also exist court divergences connecting the two systems. For instance, criminal offenders above 18 years are tried in circuit or district courts, but juvenile offenders undergo trial in juvenile courts. During proceedings, juveniles are not criminals while offender is usually represented by an appointee of the courts to advocate for the necessary rehabilitation actions based on the interests of the child. During trials, adult criminal proceedings follow fact based trails while juvenile offenders face hearings based on the legal and psychological issues. Adult criminals have constitutional provisions for jury trials, but juvenile offenders lack these provisions. During verdict and sentencing, adult criminal offenders are either guilty or innocent, while juvenile offenders are delinquent or not delinquent (Harr, Hess & Orthmann, 2012). A criminal offender will be sentenced to jail while a juvenile will be sent to a rehabilitation facility. The sentencing of a juvenile offender depends on the offense history and severity of the offense. In case the offender exhibits a severe or extensive offense history, the juvenile offender may face detainment for their safety and social stability. However, the juvenile off